For a long time, I thought I needed to figure out what my thing was.

But life isn't one thing. I'm a Dad. A creative. I run. I lift. I work a 9-5. And I'm still figuring a lot of it out.

I've learned that your lane doesn't have to look like anyone else's.

Find what matters to you. Build around it. Become someone you're proud of along the way.

Some people call that finding your niche.

I call it finding your NISH.

NISH started as a nickname derived from my last name, Nishioka. Over time, it became something more. A way of describing the lane that's uniquely yours.

Not mine.

Yours.

What's your NISH?